In a bold move to cement its presence in the US market, Chinese lifestyle giant Miniso has unveiled its latest venture – a vibrant pop-up store in the heart of New York City’s Times Square. This launch marks the brand’s continued success in the iconic shopping district, where it has established another outlet to delight consumers for a full year at 1540 Broadway.

Following the triumph of its first global flagship store in the vicinity, the new pop-up extends Miniso’s unique offering of IP plushies, toys, and lifestyle products. The store, which started welcoming customers on March 23, sports a dynamic façade featuring Disney’s Lilo & Stitch character Angel, alongside an interior design that encapsulates the brand’s commitment to spreading joy.

Tyrone Li, Miniso US’s general manager, expressed his excitement about the new addition, emphasizing how the flagship store has already set impressive brand records and captured the hearts of Miniso enthusiasts. He described the pop-up as a creative extension of their ‘Joy Philosophy’, destined to infuse Times Square with even more vibrancy.

The pop-up’s initial performance post-soft launch in early March has been stellar, setting a new benchmark for sales per square foot in the US for Miniso and securing a top-three spot among the brand’s US stores in sales achievement. This strategic move aligns with Miniso’s ambition to evolve into a leading global lifestyle brand, fast-tracking its expansion both within the US and on the international stage.

With plans to broaden its retail network to more prime locations in key US cities throughout the year, Miniso’s growth trajectory seems unstoppable. Following the celebration of its 100th US store opening in December 2023, the brand now operates 120 stores across 20 states, underscoring its rapid ascent in the competitive retail landscape.



USA Socialite is your one-stop hub for local news, politics, sports updates, and the freshest celebrity insights.
Copyright © 2023. Designed by E2E Solution Providers.